As of January 2019, South Korea had the third highest rate of active social media users in the world. TikTok remains the most downloaded app in Q1 2021 with 62 million downloads in January, 56 million downloads in February, and 58 million in March. This age group also uses social media at high rates as well, coming in second behind the 18-29 age groups in all areas except LinkedIn. The above information provides a guide around the most commonly preferred content for different age groups but you must make sure that the types of content also align with your business; its brand values, messages and services. According to Forbes, Social Media plays a big role in how millennials shop-57% of millennials look for fashion trends on social media. Challenges of Social Media. Pinterest's predominately female userbase highlights one of the most significant splits in social media demographics when it comes to gender. Research by Toluna / Mintel positions the network as the second most popular in Ireland with an average of 39% people in Ireland using it (40% in RoI; 38% in NI) Twitter use across Ireland is an impressive 29% . Social network penetration worldwide is ever-increasing. Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds. #2: A user spends an average of 2 hours and 29 hours on social media each day. Perhaps more interestingly, 41% of Facebook users are 65+. Snapchat is the most popular social network among US teenagers today, and will add 1.2 million 12 to 17 year olds by 2022. The survey also found that 60% of Millennials have used social media for customer service, by sending either a private message or posting publicly on a brand's page. Instagram usage has grown steadily, with WhatsApp seeing the lowest . As of early 2019, 54% of Indian social media users were between 20 and 39 years old. Of all age groups, 18- to 29-year-olds drive the most social media consumption — 88% percent of 18- to 29-year-olds indicated using some form of social media; this figure was 78% for 30- to 49 . Some notable information that we can gather from this report are the following: 1. We found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. However, this group is spending the most time on YouTube, with 54% spending more than 30 minutes a day on the video site - only 50% spend more than 30 minutes a day on Facebook. The 50-64 age group has increased over the last three years as well, from 50 to 64%. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Here are a few general social media demographic points you should know to help your brand find success: #1: In October 2020, the number of social media users worldwide passed the 4 billion mark. A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. Globally, internet users are spending more than 33% of their internet time on social media. The peak usage of both Facebook and Instagram is in the key 25-34 age group which includes millennials. In October 2021 32.4% Australians state they use Social Media when looking for information about a brand. Facebook the top social network for Gen X 71% of adults in the Gen X age group use Facebook daily, followed by YouTube (63%) and Instagram (58%). Thus, up to January 2020, social media penetration in Singapore had touched 79%. Indians above 40 years of age take up the smallest share of social media use. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. Nigeria, Egypt, and South Africa are the countries where Facebook users are growing the fastest. Age group: The use of social media is dominated by the 25-34-year-old group. How often Americans use social media sites For many users, social media is part of their daily routine. Each social media channel provides a different experience, which draws different types of audiences. Recently, the platform has seen a spike in usage among Gen Z and millennials (with the number of users under 25 growing twice as fast as users 25+ in Q2 2020). During that period of time, 90 percent of adults between the ages of 18 and 29 years used social networks. Immersed in the online world since birth, Gen Z surpasses Millennials in daily activity on social media with 2 hours 55 minutes spent per day. Teen use of Facebook in the US continues to decline,. Nine out of ten teens age 13-17 use social media platforms, and most (71%) use more than one . This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. Who isn't posting on social media? Furthermore, as of the third quarter of 2019, Statista reported that 58% of adults above the age of 56 use YouTube. To compare, only 1.2% of users rely on laptops and desktops to access social media, while 25.9% of users relying on both mobile and computer devices. Social Media Channels by Number of Active Users Worldwide. 79% of Facebook users visit the platform daily (48% visit several times a day and 30% visit daily1). When it comes to Facebook, this group is actually dropping off the platform, as their rate dropped 6% from 2013 to 2014 landing at 73% usage. ; There were about 200 million users of TikTok in India . The Expedia Media Solutions research above also found different travel trends by age demographic regarding booking and accommodation. Most (91%) have a social media account - and they're the age group with the most social media connections (812 vs. an average of 561). And while only 37% of those ages 65 and older use social media, their numbers are growing. (Interestingly, the top six countries are all in Asia). YouTube (78.2%) and Facebook (77.7%) are tied for the most popular social media platform in Australia. Percentage of adults in the United States who use social networks as of February 2019, by. Forty-two percent of Millennials who reach out on social do so to express love for a product or service, the most of any age group. This is the age group you are most likely to reach on social media platforms like Snapchat and Instagram . (Statista 2020) • The most popular social media networks are Facebook, YouTube, Instagram, and . This professional networking site is the top social media platform for B2B social media marketing. Home internet and social media usage Use of the internet and social media and how long we use it for. How Age Groups Use Social Media Differently. We found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. While people from nearly every age group have social media accounts, it's the ways in which they use them that can differ. Social network penetration worldwide is ever-increasing. While age is not the only defining factor for a specific channel's use, people's habits online are shaped by their individual preferences and interests, which in turn, are also influenced by their age and generation. This may be because social media use is, basically, at saturation point. The number of Facebook users in the US will increase 0.9% this year to 169.5 million. The 18- to 32-year-old age group is the most likely to use the Internet for entertainment purposes, such as browsing YouTube, playing online games, engaging in virtual communities and listening to music. Facebook is tops: It should be no surprise that Facebook consistently is ranked the most used social media platform across all ages, with 65% of those ages 50 to 64 noting Facebook usage. The average daily usage of social media is 2 hours and 27 minutes. The Internet seems to be a good leveler of digital use, at least within the US.While fewer than 60% of senior citizens (ages >65) are conversant with and use the Internet in 2014, the percentages are comparable for all other age groups; 92% for teens, 97% for young adults (18-29 years), 94% for the mid-lifers (30-49%) and 88% for older adults (50-64%). In 2017, 71 percent of internet users were social network users and these figures are expected to grow. Choosing the right social media platforms Facebook can lay claim to the highest proportion . Facebook can lay claim to the highest proportion of users browsing for news - 45%. Or which social platform is the most famous among different generations? That was the age distribution when looking at these 19 sites together. This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. The use of social media can have positive results. 2. The most shocking is the rise of TikTok. Social media usage in this age bracket is most prominent. Parents' Media Literacy Tracker and are based on all children within each age group for ease of comparison (unless noted otherwise), whereas within the body of the report the bases may change according to the topic (e.g. Email is the most popular online activity, surpassing instant messaging, social networking and blogging. Booking Trends by Age Groups. TikTok was the most downloaded app in 2020 with 850 million downloads. WhatsApp usage is highest among the 30-49 age group (31%) followed by the 25-29 (28%) and 18-24 (20%) brackets. India has the most Facebook users at 349 million, with the United States in second place with 193.9 million users. Generation Z: Another topic Deloitte addressed was the different media consumption Generation Z (Age 14 to 24), compared to older age groups. Our study also revealed that 71.7% of participants in the < 40 and 42.7% in the > 40 age group use social media before going to bed. The Changing Facebook Market Social media by age. Active social media users have passed the 4.55 billion mark. Finding success with Millennials requires keeping up with new social media marketing trends. Facebook (2.5 billion users) YouTube (2 billion users) ( Internet World Stats, 2019) Singaporeans of all age groups use the Internet, with most users in the 25 - 34 age range at 31%. Generation X, at 46%, was also more trusting than the national average (43%). Not just that, in 2020, they approximately spent $1.4 trillion These young adults are starting to question social media's impact on their lives, however. State of Social Media and Digital in the Philippines 2016 (wearesocial.sg data) from Third Team Media. TikTok is available in 155 markets, in 75 languages. It is estimated that more than half of the children aged 11 and 12 have personal social media profiles even though most social media platforms have a minimum age requirement of 13+ years old. LinkedIn has 260 million monthly active users; Age. Ideally, you want to reach your target audience, and two of the most basic ways to characterize that audience are by age and gender. In order to execute a successful social media strategy, your brand needs . 94% of 18- to 29-year-olds use the internet, at least . About 51% of the world's population has a social media account. Millennials most trusting of social media advertising. 2. A new report on social media usage from emarketer has found that Facebook is still the most used platform among all age groups — except teens. When it comes time to tweet and #hashtageverything, 37% are present on . Facebook can lay claim to the highest proportion . YouTube is highly popular among middle- and high-school-aged youth; 85% of teens age 13-17 use the video-sharing platform . TikTok usage among those 12-34 nearly doubled from 2020 to 2021. The most popular video creator on Facebook in the UK is LADBible, with 1.6 billion views (Statista 2020) • Internet users spend 2 hours and 25 minutes on social media every day. General social media demographics. According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Ages 18 - 29. Please note that most of the data here, as per the original research source, are from Q4 of 2015. Now, Pew's data shows the gap has significantly narrowed. Language distribution According to the report, the majority of Facebook users in Singapore are between the ages of 25 and 34. Singapore has a 84% Internet penetration rate. The biggest social media user group is between the age group of 12 and 15 years. The 50-64 age group has increased over the last three years as well, from 50 to 64%. YouTube is the most popular social media with this generation, 85% of people from this age group claim that they use YouTube. They are the leader on LinkedIn at 31%, up 4% from 2013. INTERNET PENETRATION UP FROM 44% IN 2015 TO 46% IN 2016. The Social Bakers social media trends report shows that Facebook and Instagram, two of the most popular social networks are particularly good for marketing to millennial and Gen Z age groups. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%).

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